Eric G. VanWinkle
7109 36th Ave A Ct – Moline, IL 61265 | (309) 781-5796 | ericvanwinkle@icloud.com | www.ericvanwinkle.com
Introduction
I have been employed with the top performing NBC Affiliate, KWQC-TV6 since 1999; most of those years in supervisory and management positions, four of which consisted of a key position in senior management. Responsibilities included management of station marketing, branding, advertising, social media, and public relations that contributed to a steady increase in station market share. In my current role of Account Executive I maintain positive relationships with current clients while actively seeking out and building new business relationships. My approach is consultative, seeking first to understand a client's business and growth goals before offering any advice on business model, pricing, marketing or advertising.
Skills
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o Marketing & Advertising o Public & Media Relations o Goal Setting o Problem Solving |
o Account Management o Consultative Selling o Relationship Building o Cold Calling/Prospecting |
Professional Experience
KWQC-TV6 - Davenport, IA: 1999-present
Account Executive: May 2016 -present
o Prospect and develop new business
o Maintain and build upon existing client relationships
o Discuss business goals and determine appropriate advertising budget
o Manage client expectations regarding short term and long term growth
o Establish and implement integrated marketing campaigns with ROI in mind
Creative Services Responsibilities: 2012 – 2016
o Develop and implement station image and branding
o Prepare and administrate annual operating expense budget
o Ensure compliance with network and syndicator obligations
o Develop and implement advertising, promotion, marketing, and public relations
o Collaborate with other senior management to establish and carry out short and long term goals
o Assemble creative team from ground up, acquire assets & establish protocols for efficient operations
Programming Director Responsibilities: 2012 – 2016
o Acquire and replace programming as necessary
o Administrate network and syndicator contracts
o Ensure FCC compliance for children's programming
o Manage show preemptions, make-goods, and barter spin
o Work with GM to determine best flow of on-air programming
Promotions Manager Responsibilities: 2010 – 2012
o Collaborate with community organizations
o Write, shoot and edit all station promotions
o Work closely with news and sales departments
o Ensure compliance with NBC network and syndicator obligations
o Edit and strategically place all daily syndicated, network and local promotions
Production Supervisor Responsibilities: 2008 – 2010
o Manage personnel & studio operations
o Maintain production and studio equipment
o Oversee successful completion of daily news casts
o Assist with conversion to HD, non-linear editing, and robotic camera systems
o Oversee production staff of Directors, Audio Operators, Chyron Operators, and Floor Crew
o Assist implementation and training of Ross OverDrive Automated Production Control system
Floor Crew Supervisor Responsibilities: 2000 - 2008
o Manage day to day Floor Crew Operations
o Assist Operations Manager in various assigned tasks
Ayers Electric – Reynolds, IL
Electrician, 1998-1999
o Residential, commercial and agricultural wiring
U.S. Army – Ft. hood, TX
M1 Abrams Tank Mechanic, 1995-1997
o Troubleshooting and maintenance of track and wheeled vehicles
Software
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o Adobe Creative Suite o MS Office Suite o G Suite |
o Wide Orbit Traffic o Wide Orbit Media Sales o MATRIX CMS |
Education & Training
KAplan Financial Education
Securities Industry Essentials (SIE) exam prep course
FINRA SIE Exam, 2019 Passed
Western illinois university – Moline, IL
Bachelor of General Studies, 2015
o Minors: Marketing & Pre-MBA
o GPA: 3.80 (Magna Cum Laude)
o International Dean’s List Society, Alpha Sigma, Lambda
Black Hawk college – Moline, IL
Associate in Arts, 2011
o Major: Liberal Arts
o GPA: 3.86 (Magna Cum Laude)
o Psi Beta, Sigma Kappa Delta, Phi Theta Kappa
U.S. Army – Ft. Knox, KY
o Basic Training, 1995
o M1 Abrams Tank Mechanic School, 1996
Moline High school – Moline, IL
Diploma, 1995
