Resume

Eric G. VanWinkle

7109 36th Ave A Ct – Moline, IL 61265 |  (309) 781-5796  |  ericvanwinkle@icloud.com  | www.ericvanwinkle.com

Introduction

I have been employed with the top performing NBC Affiliate, KWQC-TV6 since 1999; most of those years in supervisory and management positions, four of which consisted of a key position in senior management.  Responsibilities included management of station marketing, branding, advertising, social media, and public relations that contributed to a steady increase in station market share.  In my current role of Account Executive I maintain positive relationships with current clients while actively seeking out and building new business relationships.  My approach is consultative, seeking first to understand a client's business and growth goals before offering any advice on business model, pricing, marketing or advertising. 

Skills

o    Marketing & Advertising

o    Public & Media Relations

o    Goal Setting

o    Problem Solving

o    Account Management

o    Consultative Selling

o    Relationship Building

o    Cold Calling/Prospecting

Professional Experience

KWQC-TV6 - Davenport, IA: 1999-present

Account Executive: May 2016 -present

o    Prospect and develop new business  

o    Maintain and build upon existing client relationships

o    Discuss business goals and determine appropriate advertising budget

o    Manage client expectations regarding short term and long term growth

o    Establish and implement integrated marketing campaigns with ROI in mind   


 Creative Services Responsibilities: 2012 – 2016

o    Develop and implement station image and branding

o    Prepare and administrate annual operating expense budget

o    Ensure compliance with network and syndicator obligations

o    Develop and implement advertising, promotion, marketing, and public relations

o    Collaborate with other senior management to establish and carry out short and long term goals

o    Assemble creative team from ground up, acquire assets & establish protocols for efficient operations  

 

Programming Director Responsibilities: 2012 – 2016

o    Acquire and replace programming as necessary

o    Administrate network and syndicator contracts

o    Ensure FCC compliance for children's programming

o    Manage show preemptions, make-goods, and barter spin

o    Work with GM to determine best flow of on-air programming

 

Promotions Manager Responsibilities: 2010 – 2012

o    Collaborate with community organizations

o    Write, shoot and edit all station promotions  

o    Work closely with news and sales departments

o    Ensure compliance with NBC network and syndicator obligations

o    Edit and strategically place all daily syndicated, network and local promotions

 

Production Supervisor Responsibilities: 2008 – 2010

o    Manage personnel & studio operations

o    Maintain production and studio equipment

o    Oversee successful completion of daily news casts

o    Assist with conversion to HD, non-linear editing, and robotic camera systems

o    Oversee production staff of Directors, Audio Operators, Chyron Operators, and Floor Crew

o    Assist implementation and training of Ross OverDrive Automated Production Control system

 

Floor Crew Supervisor Responsibilities: 2000 - 2008

o    Manage day to day Floor Crew Operations

o    Assist Operations Manager in various assigned tasks

 

Ayers Electric – Reynolds, IL

Electrician, 1998-1999

o    Residential, commercial and agricultural wiring

 

U.S. Army – Ft. hood, TX

M1 Abrams Tank Mechanic, 1995-1997

o    Troubleshooting and maintenance of track and wheeled vehicles

 

Software

o    Adobe Creative Suite

o    MS Office Suite

o    G Suite

o    Wide Orbit Traffic

o    Wide Orbit Media Sales

o    MATRIX CMS

 Education & Training

KAplan Financial Education

Securities Industry Essentials (SIE) exam prep course

FINRA SIE Exam, 2019 Passed  

Western illinois university – Moline, IL

Bachelor of General Studies, 2015

o    Minors: Marketing & Pre-MBA

o     GPA: 3.80 (Magna Cum Laude)

o    International Dean’s List Society,  Alpha Sigma, Lambda  

Black Hawk college – Moline, IL

Associate in Arts, 2011

o    Major: Liberal Arts

o    GPA: 3.86 (Magna Cum Laude)

o    Psi Beta, Sigma Kappa Delta, Phi Theta Kappa

U.S. Army – Ft. Knox, KY

o    Basic Training, 1995

o    M1 Abrams Tank Mechanic School, 1996

Moline High school – Moline, IL

Diploma, 1995

 

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evwinkle,
Jul 8, 2019, 10:52 AM